things what I writ

working backwards for christmas

wing 1
wing 1 by Tim Caynes

if I’m ever asked how I did something, I can never remember. I mean, specifically to techniques used in photo processing, not like how did I end up with a face like that, etc.

I do have a little set of preferences that I’ve built up over the last 10 years or so which are just photoshop basics, like masking, blending and tweaking shadows and highlights, which I tend to use to some degree or other in everything I do. but not usually the same way twice. the post-processing environment is such a huge beast that if I ever understood or had even fiddled with all of it I would probably implode or something. no, I usually do a couple of simple things and move on.

having said that, of course, I can spend about 7 hours blending 2 layers in a way that I didn’t do it yesterday. it depends entirely in the photo I’m working with and my short-term memory being a bit vague and whether I actually wrote down what I did last time. which I didn’t.

so when I do get a specific request of ‘how did you do that’, it’s a question of how long ago I did it, and whether I can work it out by going backwards. to make it a little bit easier, I never flatten photoshop files, which means, of course, that I’ve got about 27 high dynamic range renditions of cathedral ceilings at about 1gb a piece that are really useful as reference items, but really terrible as disk space savers. but, if I do go back to an old photoshop file and look into the layers, I can often work out what I did. meaning, I can work out what I did, like I multiplied layer 3 with layer 2 at 67% opacity and I did something to it that involved a bit if exposure correction and a layer mask but oh dear it looks like I also did some kind of calculation with produced an alpha channel with a pasted into the mix to see what would happen and I’ve forgotten quite what that was. you see, I can work it out up to a point, but…

but back to a request. I’ve been asked if I can’t dissect the shot of a wing I took a while back when landing at Denver airport, which I threw into the post-processing mangle at some point after I got back to the UK and then uploaded to flickr. I think I might be able to work some of it out. the rest I’ll just make up. but we’ll see what comes out…

Finding Storage

Sounds like it should be a film with Tom Hanks and an emotionally challenged Tupperware box. It is, in fact, the long-awaited solution to one of our common web problems. Whether you call it filtered searching, directed searching, product finding, trans-navigational learning aid cognitive process map hierarchical cross-sell or something, it’s about trying to find the right product for your business. And we’ve just launched it on sun.com.

The new storage finder is built from the ground up with the intention of enabling customers to find the right products for them, based on their unique requirements. We’ve tried this before, you may have noticed, with mixed results. One of the problems we’ve previously encountered is trying to architect a finding solution that’s based on the interaction model alone, rather than really understanding what is important to our customers and how those key criteria drive the user experience. To avoid repeating those mistakes, for the new storage finder, we took a significant step backwards, to understand the product taxonomy and how it maps to business needs and customer expectations. When reviewing the product data, and testing with business groups and customers, it was clear that what seems like an important attribute of a product or product family is not necessarily what matters to the people who are actually wanting to buy it. Seems obvious, but until you get real people to give you real opinions, then you’re just guessing.

After investing such much effort in evaluating the product data and determining what really turns folk on about storage (it does happen), we were in a much better position to look at the interaction model and the representation of the data on sun.com. I mean, we already knew that driving customers down a one-way street with road signs that only the product marketing team can read is a pretty hopeless exercise, but there was still a lot of decision making and testing to be done around the entry points to the customer journey, the complexity of the options (parabolic vs. optional), and the level of detail required to enable a decision to be made. Oh, and whether the Ajax thing would work.

I won’t bore you with the iterations of prototypes, usability testing, data refining, back-end systems, publishing frameworks and specifications that need to collide gracefully in order to get a project like this out of the door, but, suffice to say, a number of dedicated, hard-working folks from across Sun managed to pull this one out of the bag just in time for Christmas, so enjoy. There’s still a shopping day left, by the way…

We’ve a list of enhancements and future work that we’re already planning, but let us know what you think so that we can involve you in the ongoing development of our finding capability on sun.com

Listening Post: Dananananaykroyd: Pink Sabbath

just put that over there

moved analytics from one account to another meaning I just reset the counters but that’s not all bad is it I mean when they’re all flatlined where’s the harm I see that urchin come up in the world got all fancy and lardy I might just take you up on that offer looks I even got the ads right so it’s about time dave wheeled out the biscuits and we had a little chat about aggregation.

it sticks in your throat though no I mean it does stick in your throat. literally. never mind the bullets and graphs its all about my retirement so lets start now with the clickstreams and targets what’s that I don’t know but you’re in marketing I was I thought it would be as simple as just giving myself access but it seems I’m rather more clueless than I thought still hey what’s a midsized trench pedant cavorting with a beany stick anyway there’s more at stake than a cold snap.

formula wan

honda 1
honda 1 by Tim Caynes

what’s all this bernie ecclescake and max moselyshoals nonsense about I thought planks of wood and sports day debacles were the pinnacle of duh but we’re facing the prospect of all drivers having to buy their engines from argos for less than 17 quid and are not allowed to go to the toilet before a race or something. I’m sure I used to watch ayrton senna blasting round estoril with james hunt and murray walker falling over their own hyperbolics while I got through 20 marlboro and 12 packets of monster munch and I actually quite enjoyed it but now it seems that I have as much fun tuning into (or, god forbid, turning up to) a formula bun fight as I do getting the longest queue in tescos and getting out first. really. is there anything less exciting to do with a sunday afternoon than watch 23 year old billionaires practice their drive to the golf club yes I know its still actually dangerous and its actually still highly skilled and its actually a feat of human endurance and its actually a technological miracle but then so is trying to keep up with blog posting. and I can’t really tell which is less interesting.

the problem is they are equally compelling for a reason I can’t quite fathom and more or less constitute a waste of a couple hours of your life when you really should have been doing something more effective instead like a user interaction specification or clearing leaves from the garden but in the end you just quietly slip back to them like some horrible dark secret in the cupboard from a stephen king novel. which is why I’m writing this. about that. you see?

and to the skies

wing 6
wing 6 by Tim Caynes

Having got my hands on my little Sony, I proceeded to take to the skies, both literally and metaphorically and probably also hypothetically and hyperbolically. one of the simple pleasures I was instantly afforded after adding 2 AA batteries and boarding a plane was the ability to settle into my window seat and stick my camera through the window at anything that moved, which was everything, once we got going.

I’m not particularly a creature of habit unless you count being hunched over a flat-panel screen for hours on end watching pixels change their luminosity as a result of reducing opacity by 1% increments but that first flight with a digital camera was the start of a compulsive pattern of behaviour that demands a certain set of criteria be fulfilled before a flight is considered successful from a photo-opportunity point of view, if that’s not a tautology in of itself. I simply can’t book a seat without:

  • it being a window seat
  • it being in front of the wing
  • my knowing the direction of the sun at the time of travel


in addition, when I’m sat in that seat I have to have the correct environment which needs to include

  • a clean window
  • which is in line with the seat
  • and a shirt without stripes.


Normally I can get the booking right using a combination of online booking, priority check-in, google earth and a compass or sexton or something, but the environment is usually less predictable. I’ll normally spend the 30 minutes before taxiing with a wet wipe and a packet of tissues and the arm of a fleece to get the window clean, regardless of what the person sat next to me is thinking, which is normally ‘can I move?’. if the window is slightly right-of-centre, I know I’m going to get a neck-ache, but maybe some nice shots of the wing. If it’s slightly left-of-centre, I’ll probably get a backache and a line down my face where it’s been pressed against the seat in front of me when the seat in front of me has been hyper-reclined into my lap. If it’s centrally aligned, bingo. The shirt without stripes thing I always forget, so I just spend the entire flight wrapped in a British Airways blanket which gives me a rash.

When you get it all right, then armed with a inconspicuous little point-and-shoot, you don’t really attract much attention, other than the blanket thing, oh, and the pathological window cleaning thing, so you’re free to capture until your memory stick throws a wobbler. the best times are take off, climbing, banking, and landing, but the actual flying bit in the middle is also good, so 13 hours later, I’ll land in San Francisco or Denver or somewhere, with a head permanently fixed at 90 degrees and a shoulder colder than is reasonably possible. But I’ll have 150 images of wings, mountains, clouds, airports, runways and iced-up windows, which will take me 200 hours to sort through and post-process of which I’ll take 1 and post it to flickr where nobody will notice except me. And it’ll be worth it.

my little Sony


after a considerable time monkeying around with manual SLRs, 35mm, APS, polaroids and other format film cameras I did what I usually do when I’m investing in new technology and spent about a year thinking about it, after which I spent about a year researching and reviewing it, by which time every decision I had made was obsolete, and so ended up in Dixons in Heathrow Airport on my way to California to make up globalization strategies and decided that right here, right now, is where I should fork out for a digital camera.

And fork out I did. I already knew that I would end up buying a Sony, following a long history with using their products without a hitch, and so I’d narrowed my choice down to about, well, 1 camera. It was the very spanky Sony Cybershot DSC-W1 which ticked all the right boxes for me, even though I didn’t know what all the boxes meant yet. As I approached the counter without my glasses on, I had no idea whether they had one and as I tripped over a wheelie suitcase belonging to a well-dressed Belgian I was losing the urge to part with wads of cash, but on closer inspection, dodging the attention of the staff, I saw it on the shelf, trying to peer out from between the Casios and Fujis and Canons.

“I want the Sony W1. Can I have one please?”. “Are you sure sir?”. “What do you mean, am I sure? I’ve spent a year being sure about it and now I just want to buy the damn thing”. “We’ve got the new Finepix”. “What?”. “The Finepix sir. And the new Ixus”. “Sony. W1. I want the Sony W1”. “Are you sure sir?”. “YES I’M SURE. GIVE IT“. “Ok sir, that’s two hundred and forty-nine pounds please”.

“What?”

Now then of course, 4 years later I can now buy my Sony Alpha 300 for about that much money, but at the time, it was worth it and for the next 3 and a half years it was the only camera I ever needed. My little Sony. And I still use it in a number of circumstances where a DSLR just isn’t right. Like when you want to stick a camera in people’s faces and run away quickly. Or you might be on the beach. Or you cant be bothered to carry a bag full of kit around. It was the best 249 quid I’d ever spent and it got me on the path to digital photography. No, hang on. I had a Sharp GX10 phone before the camera. I suppose that was my first digital camera, but if that poxy piece of hand-hardware qualifies as digital camera equipment then I’m a middle-aged fat balding old misery.

oh.

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