Sounds like it should be a film with Tom Hanks and an emotionally challenged Tupperware box. It is, in fact, the long-awaited solution to one of our common web problems. Whether you call it filtered searching, directed searching, product finding, trans-navigational learning aid cognitive process map hierarchical cross-sell or something, it’s about trying to find the right product for your business. And we’ve just launched it on sun.com.
The new storage finder is built from the ground up with the intention of enabling customers to find the right products for them, based on their unique requirements. We’ve tried this before, you may have noticed, with mixed results. One of the problems we’ve previously encountered is trying to architect a finding solution that’s based on the interaction model alone, rather than really understanding what is important to our customers and how those key criteria drive the user experience. To avoid repeating those mistakes, for the new storage finder, we took a significant step backwards, to understand the product taxonomy and how it maps to business needs and customer expectations. When reviewing the product data, and testing with business groups and customers, it was clear that what seems like an important attribute of a product or product family is not necessarily what matters to the people who are actually wanting to buy it. Seems obvious, but until you get real people to give you real opinions, then you’re just guessing.
After investing such much effort in evaluating the product data and determining what really turns folk on about storage (it does happen), we were in a much better position to look at the interaction model and the representation of the data on sun.com. I mean, we already knew that driving customers down a one-way street with road signs that only the product marketing team can read is a pretty hopeless exercise, but there was still a lot of decision making and testing to be done around the entry points to the customer journey, the complexity of the options (parabolic vs. optional), and the level of detail required to enable a decision to be made. Oh, and whether the Ajax thing would work.
I won’t bore you with the iterations of prototypes, usability testing, data refining, back-end systems, publishing frameworks and specifications that need to collide gracefully in order to get a project like this out of the door, but, suffice to say, a number of dedicated, hard-working folks from across Sun managed to pull this one out of the bag just in time for Christmas, so enjoy. There’s still a shopping day left, by the way…
We’ve a list of enhancements and future work that we’re already planning, but let us know what you think so that we can involve you in the ongoing development of our finding capability on sun.com
Listening Post: Dananananaykroyd: Pink Sabbath