loyalty conversion pause tactic

time for a break. ooh. better than I thought. I actually did collaborative teaming without punching anyone and began to understand something. we’re doing it all wrong. we need to do it different. and it starts with whatever we find out tomorrow about how we change everything to make it happen but I know for sure there’s one significant piece missing from where I’m sitting. I’ve got no idea who you are, what you want, how you want it and what I need to do to get it to you. ok, that’s four significant pieces. and there’s probably four more somewhere I’ve just forgotten about because I’ve drunk another bottle of Chantelle and Laurence’s rioja and watched Serenity and I’ve lost the will to remember stuff. I can totally see how altering our evaluation of customer requirements and aligning ourselves behind addressing those needs might move things along that ladder and into our unique zone of loyalty, but I’m not quite sure exactly what I’ll do about it when I get back to my desk on wednesday and have to design a widget for an email campaign that can’t reference external stylesheets or use javascript but I’ll probably think of something. perhaps I’ll just redirect the inbound chats to me and ask somebody directly: what’s your best imaginable supplier going to do to address your needs? go on. tell. me. I. need. to. know. I’ve thought of a couple of things myself, but really, I just made them up. blimey, that’s a big spreadsheet. Andy?