Content Channels

April 21, 2008

First of all, full marks for getting high page rankings and integrating all sorts of lovely flash advertising and web 2.0 features like the google user pop-in, user comments and article sharing, plus filters, subscriptions, related stories and gazillions of regular ads, without really compromising the page download, but, really, where’s the content gone? This is the regular, non-member, non-CEO, non-attaché, non-content view of a regular forbes.com page and if there was ever a web 2.0 version of the blink tag, this is pretty much it. There’s so much going on here that it takes a while to even fathom where the content is. I mean, obviously its in that slot under the header and next to the left navigation, but with so much distraction (ads doing what they do best), it takes a while to orient yourself. Its a bit like trying to focus on the horizon when a boat is pitching uncontrollably and you’re just about to take a second look at the lobster thermidor you had for lunch. And there’s no handrail. And no boat.

Its probably unfair to pick out Forbes, as there’s any number of article-based sites out there which adopt this style of page format. I say, ‘adopt this style’, but what that really means is ‘crams as many ads into the available space’, even if they are those circular ads which are published by, and point to, yourself. I guess I still hanker after solid design frameworks and excellence in user experience, but as the channels on the internet converge with the channels on TV and other media, it’s predictable that the demands for return on investment drive the content model. Perhaps I should be tipping my hat to the page designers who manage to actually squeeze some content into these pages, notwithstanding the requirements for ad placement, cross-marketing, subscription targets and everything else. That is a real user experience challenge, albeit not one I’d like to have to take on.

As we begin to talk about ‘content channels’ for sun.com and how we surface rolling content on our existing navigation and page class pages, we are in the (probably) enviable position, from a user experience perspective, of owning not only the whole page, but also the content channel itself, so we can build it pretty much anyway we see fit, within our established web design framework. Maybe it would actually be easier to know that for given page types, we are only allowed to utilize a space 200×200 in the 3rd column using specific technology and hosted on a 3rd-party server that only allows you to add clear text and a 60X60 graphic – but easier isn’t necessarily better.

Mind you, we haven’t designed for the sun.com content channels yet, so its difficult to pontificate about the relative merits of total ownership of design against paid-for content services, although, naturally, that won’t stop me.

Listening Post: Holy F**k: Lovely Allen

you am demographic

April 11, 2008

dammit. not even partially recovered from the oi!, baldy! ads that have appeared to be targetting me successfully, I’m finding myself in the box marked “fatso” and now I’m reminded that being a middle-aged englishman (for tis surely the trigger) means that I’m obviously failing miserably to combat to the encroaching sidewaysness of myself and I need to find out how to look like the middle part of someone from gladiators. I’m guessing that the 5 mistakes I’m making might include eating, sitting still all day, eating some more, not going out, etc., but, you never know, there might be something I’d never thought of.

I’m just waiting for the oi! speccy! ads to come back into rotation and then I’ll consider myself to have the full demographic ad set and I’ll go and do something right mad like make a 3d version of myself because it’s fun! and free!

Ad Server Finger Drumming

April 8, 2008

It is quite possibly a consequence of my patience becoming inversely proportional to my age, but recently, waiting for ad servers to respond in order to complete loading a page is really ticking me off. I’m not bothered about about ads which take a while to load while I’m actually reading the page I requested, but what really gets my fingers drumming on the desk and puts my laser mouse in imminent danger of being crashed unceremoniously against the woodwork with accompanying cries of “c’mon! C’MON-AH!”, is ad server code that halts a page load mid-stream until its finished its business. I’m sure the page owners have bought into the most efficient geo-located edge-based web service out there, so why is it increasingly the case that while pages get faster, ad servers seem to get slower? Perhaps it’s a deliberate interaction feature, I mean, nothing grabs your attention more than a broken page, but from a customer experience point of view, I don’t think that’s a journey I would normally care to continue with.

I’m aware that we deploy our own ad server across sun.com, and that’s not always bulletproof, but, as you might imagine, I look at as many sun.com pages as any other commercial/consumer sites, and I never have noticeable ad server lag on sun.com. I’m not exactly co-located with the sun.com servers either, being on the free internet in the UK, so I don’t get any special treatment. Maybe because we own the deployment of our own ad server, we’re in a much better position to monitor performance and make adjustments – I can’t pretend to understand the technology behind it (well, ok, I can) – whereas, as is the case for any web service you buy into, if you get your ads delivered by a 3rd party, you can’t do much about the external reference issues. That’s been true of any page you care to publish since html 1.0 – once you include external references as core components of your page, you’re really asking for trouble, notwithstanding any service level agreements you might have in place (and they’re always great, right?).

Even as I write this, I’m looking at Facebook and waiting for a hair loss ad to appear in the left-hand navigation. It doesn’t actually break the rendering, but it does annoy me all the same – the delays, not because it’s targeted me for hair loss products. Although, that is pretty annoying…

Listening Post: Spiral Vertigo: What I’d Really Like To Say

facebook: you spammer you is

April 8, 2008

oops. I appear to have triggered the magic number of posted items on facebook. I am now officially a spammer. I had the temerity to post 100 items I had created myself to my own profile, thereby inflicting misery and pain upon all those 73 people who I paid large sums of money to to agree to be my bestest friends ever on the internet. most of them haven’t logged in since 2007, but I apologise unreservedly for ruining their lives forever.

I was, in fact, only warned that I was probably a spammer, not categorically accused of it as such, but, I was warned with a big red popup screen which said something like “OI! SPAMMER! HOW DARE YOU!”, notwithstading the fact that I politely decline about a zillion requests a day to add applications to my profile that allows anyone in the known world to look at my particulars and send videos of dogs wearing underwear to my email and then tricks me into sending it to the united nations when I thought I was just moving along.

I wonder what the threshold is for actually being blocked from posting my own stuff to my own profile, for that was the threatened next action therein contained in the insidious red box. “DO THAT ANYMORE AND WE’LL CUT YER BALLS OFF”, or something like that. they don’t actually tell you what the threshold is in the faq section specially prepared for spammers, that you’re forwarded to, like a ‘private interview room’ at the airport reserved for ‘people with beards’ who ‘talk funny’. they just let you know that if you carry on, you deserve it. which I suppose I do. how dare I.

The Return of the Design Comic

April 7, 2008

They’ve never really been away, but there’s a number of places I’ve been recently where they’d tell the story just perfectly, so I recently dug out all the old slides I had, and got any stuff I was missing from Martin’s site, and I’m looking at running some scenarios past people, with the comic treatment.

There’s no simpler way to get the message across when you’re trying to highlight a particular use case and they’re a great, self-documenting way to describe a unique customer journey. More often than not, because they’re particularly good for delivering bad news, I pull together all the slides with the really scary close-ups of disgruntled customers’ faces, and add suitably appalled call-outs, to make a really heavy-handed point, but, hey, that’s ok, as long as you put a joke in, right? Those ones are generally reserved for ‘problem’ scenarios, where we know there’s something wrong, but clickthrough and omniture data doesn’t always describe the user experience. Its a kind of ‘once more with feeling’ approach to describing a problem. To prove something’s not working isn’t always enough, you have to be able to show what it means to a customer as a result, and the way I’m doing that is with the faces of customers looking, well, pissed off annoyed.

They’re not just for bad news though. Most of the characterizations are at the delighted end of the scale, verging on the ecstatic in some cases (that would be for something like the super download speed on the improved docs.sun.com or something), all the way through to Dr Spock puzzlement (not finding products on a product gateway). Some of my favorite artifacts are the customer scenes, such as the ‘overhead typing’ view, or the ‘yes, I’m still in the office at this time’ view. My very favorite, however, is the ‘cubicle farm’, which, even after working from home for 4 years, makes me twitch a little and look over my shoulder when I see it.

If I come up with anything remotely entertaining, which isn’t entertaining because I’m highlighting some disasterous product portfolio deployment or something, then I’ll share it here. Until then, I’ll just post the usual meaningless kind of nonsense.

Listening Post: Add N to (X): Barry 7’s Contraption

holy fuck

April 7, 2008

there’s really no polite way of telling your children who you’re going to see at the arts centre without a calamatous verbal outage while saying night night following a group questioning regarding who exactly I was going to see at the arts centre which meant I wouldn’t be around to say night night at bedtime when it happens to be holy f**k, so I resorted to the eric morecambe school of coughing into a fist and saying something like ‘<cough>hollyfunk’ which seemed to do the trick as they lost interest immediately and headed upstairs.

but it was indeed holy f**k (nsfw kids) I’d crawled out of the hoovering to see and having only sampled the _radiohead nude remix and the myspace tracks I was curious orange too see how they would go down on a cold norwich sunday in a converted church, which sounds ironic but isn’t really. the 37 or so of us who decided to give the support act a one-hand clap were treated to a delightful brother/sister husband/wife partner/partner act apparently known as free blood (‘from new york, usa, new york, usa’), who ambled unto the stage and pressed a button, whereupon a dr rhythm backing track from 1981 exploded through a stack and rattled the inside of my chest like spanners in an empty bronchial metal mickey and they gooned about together like the reincarnation of blancmange as a brother/sister husband/wife partner/partner act from new york usa, frotting their mikes like gibbons and after about 5 minutes clasping strangers from the assemblage and manhandling them stageward. we all kind of liked them in the end and even after a few false crescendos involving bass drum 1 and some screams we offered them the dubious courtesy of clapping for a bit and then being quite quiet as they walked off stage amongst us and straight to the bar.

being the arts centre, the warm-up act between acts is actually the headline act putting their kit together and soundchecking while we all (more than 37 of us now) talk amongst ourselves or if you’re like me, pretend to be doing something important on your mobile phone which is actually something more like updating your facebook status with ‘…is at holy f**k with the people who actually have friends’. while the sound desk isn’t looking, they suddenly decide they’re ready and quietly stumble into the set as the lights dim around us and a couple of stoners (for there are always a couple of stoners at a norwich gig) amble into your field of vision where they will mildly annoy you all night by having a good time but not paying attention.

it’s easy to make comparisons for reference, but imagine you’d collected every piece of musical hardware that had passed through your hands in the 80s (after imagining you’re that old), which would be in varying amounts, casio keyboard/samplers (lots), boss effects pedals (lots), analogues mixers and switchy things (lots), the occasional 1/4 inch tape loop, cables (lots and lots), effects racks, random electronic devices that make noises like sawtooths or the clangers, and then meet some friends with real instruments (drum & bass) that can actually play them, and then daisy chain 17 4-way adaptors and then start playing everything at the same time and record the sound of you house exploding and play it backwards through a baked bean tin with a piece of string as the drugs start working.

actually, they’re unmistakably the reincarnation of the who. I mean, they’ve got all the best bits of add (n) to x, they do the triptastic glasto endofshow chemical brothers trance pieces, but are clever enough to start at the point where everyone goes ‘yeeeeah’ and then gets mental, rather than including the boring 10 minutes of intro, they stumble over the remains of numerous analogue forebears from the 70s to the 90s, check in with the fall, and even, worryingly, sound like lemonjelly at one point, but, when it comes to it, they are the new electro-mod. or something.

they did achieve the formally unachievable by way of me dancing on one leg and nodding my head without even caring what anybody else thought and mostly I was transfixed on the drummer, who was, albeit canadian, the living embodiment of keith moon’s bastard child with john cazale, but eminently intensely watchable. connecting him, the bass player, who did a grand job of playing one note over and over and over and over until your brain bled, and the crumpled shirts of satan, on fiddling duties, there was some kind of invisible lasso threaded through their ears which was held, at the other end, by a 30-foot argonaut that was constantly jerking their heads around like a stop-frame animation as waves of electropopocalypse washed over us from the effects box of the devil himself.

a good night then.

You Know, Like CNET

April 4, 2008

Before you even get to the point where you ask ‘what is your content?’, there’s an apparent understanding that you need to work out how it surfaces all over your site. Since the very early days of sun.com, one of the biggest goals, as far as maintaining a healthy visitor profile goes, is just how to make things sticky. I’m not talking sticky as in the stuff that makes you go eeuw, but sticky like the invisible elastic brain rubber that compels you, against the gravity of your free will, to revisit those places online that have already visited. It’s the same reason you go back to Fry’s every so often, just to see if there’s any new technology stuff to dribble over, or why you ping last.fm or iTunes to keep up with released, related, and recommended. It might also be the reason you visit Gap every Friday lunchtime – you’re just checking it out to see what’s new.

But how do you know what’s new and where do you expect to find that out? When you’re looking at something the scale of sun.com and trying to determine customer behaviours for a given page type, it’s not alway a simple task to predict. You might be the kind of visitor who would casually visit the sun.com home page and, not unreasonably, expect to see anything newsworthy enough, that you might be compelled to actually invest time in, to be present right there. You might be more specific than that. You might be the CTO for an SMB or some other suitable market research defined acronym pairing, in which case, you’d probably know that we’ve got a place just for you, where you’d expect announcements, deep-dives and news to appear, relevant to your needs. You might even have a large propeller sticking out of your head and be interested only in what’s going on with Sun Virtual Desktop Infrastructure and how that relates to your development requirements for your linear accellerator or something. Either way, when we’ve got news for you, we want you to find it. And we want you to come back again. And again. And again.

So that’s why we’re currently investigating new approaches to surfacing the bestest, most currentest, content around, that’s relevant to you, in a way that’s going to make you want to come back often, but not take all day to consume when you’re engaging with us. One of the ideas we’re floating around (or select another flagpole/envelope/conceptualization buzzword bingo term of your own there) is content channels. You know, like CNET. We could funnel these content streams into various containers on product pages, gateways, category pages, etc., so that what’s most relevant to you is right there, where you want it, on-demand, so to speak. In terms of web design, this a quite a nice proposal, as we can have the content live elsewhere and suck it through a virtual ‘news pipe’, which spits it into, for instance, the servers container. Which would probably be quite sticky. Of course, someone, somewhere, needs to be owning, managing, publishing and maintaining the channels, but on the assumption that that would be possible, then a modular approach to deploying those channels where it makes most sense would be, um, neat.

Listening Post: The Who: I Can See For Miles

smiley animals

April 4, 2008

all I did was look at karl’s blog on myspace and an intensely annoying flash banner stared meiowing at me by way of reminding me if I needed reminded that in reference to a previous post I went out to that theatre royal last night and sat through a good few hours of orchestrated light poperatic feline musings wrenched from dubious catterisms as scribed throught a haze of pipe smoke by the earnest T S Jellicat. With due regard to my misgivings on the evening’s performance I can duly report that it was a triumph and when that bette davis cat sang memories in act 2 we all blubbed into our souvenir programmes even if it all got a bit close encounters at the end when she ascends to little catty heaven. hurrah!

if I need bringing back down to homo sapien earth, then it comes in the delightful form of canadian thrash electro pop perverts holy f**k at the arts centre on sunday. a second hurrah! for the all-seeing eclectic I!

andy loves anthropomorphism

April 3, 2008

is there anything more cringeworthy that watching otherwise sane members of the human race tripping around in fur and stroking their whiskers with their little paw-like hands in lycra and fluff. maybe not. especially if they’re also singing. having witnessed some inexplicably awful things masquerading as entertainment for which I paid good money for over the years, I’m not quite ready to make a final decision on feline embodiment as the last resort of theatrical production but by tomorrow I’ll be in the most unenviable position of being able to refer to a full blown west-end production of its making me twitch just thinking about it cats. that’s cats, as in, lloyd webber cats.

by all accounts it is a wonderfully fabulous rendition of said macavityness but the last time I was pleased with anything to do with macavity it was at madentist getting plaque scraped off with a sharp hook. I’m hoping this evening will prove to be at best slightly less painful although I suspect I might still need some horrible pink mouthwash to take the taste away afterwards. but you never know. I used to not like african music. and I saw that jesus christ superstar up theatre street a few years ago, which was alright.

Web Prototyping with NetBeans

April 2, 2008

For the best Ajax-ready environment to support rapid development, its got to be NetBeans 6.0. I think. I mean, I’ve not actually used it yet, but I do have a need to build some prototypes for dynamic web frameworks that include little widgets and JSF bits and pieces (probably) to enable me to look cleverer than I actually am, which, unsurprisingly, isn’t difficult.

I’ve not settled on a development environment since I started trying to use them in earnest a good few years ago. Most of the things I’ve used to try and support rapid prototyping are not really IDEs at all, but applications that just do one thing, meaning I end up using 3 or 4 of them and try to stitch everything together rather unsuccessfully at the end. If I was being really pedantic, which I am, I’d say the best development environment I’ve ever used for web prototyping, where the web part is actually a web part and not just a photoshop part, was XEmacs. I know some of you reading this are going dewy-eyed at the very mention of it, before you get back to work on Dreamweaver.

The problem with most applications, IDEs, or whatever toolkits I’ve come across, is that they invariably do at least one thing that constantly irritates me. Not the kind of thing that irritates me that you can turn off in an options screen, but the kind of thing that irritates me because its intrinsically the way the application does what it does, whether its the cumbersome previewing methods, or the sublime adherence to a doctype declaration I didn’t specify, or even just having windows with fat, ugly borders. Actually, that last one is the kind of irritant that would bug me the most.

So, I’m hoping that NetBeans will be something I can call my friend. If not, its back to XEmacs, a gin and tonic, and a long night of ctrl-c, ctrl-v and ctrl-bladder, until I’ve hacked together a product finder that surfaces on not just product gateway pages, but the whole of the moon.

Listening Post: The Prodigy: Poison

Things what I writ