Things what I writ

I sometimes write nonsense about things to try and sound clever

You Know, Like CNET

Before you even get to the point where you ask ‘what is your content?’, there’s an apparent understanding that you need to work out how it surfaces all over your site. Since the very early days of, one of the biggest goals, as far as maintaining a healthy visitor profile goes, is just how to make things sticky. I’m not talking sticky as in the stuff that makes you go eeuw, but sticky like the invisible elastic brain rubber that compels you, against the gravity of your free will, to revisit those places online that have already visited. It’s the same reason you go back to Fry’s every so often, just to see if there’s any new technology stuff to dribble over, or why you ping or iTunes to keep up with released, related, and recommended. It might also be the reason you visit Gap every Friday lunchtime – you’re just checking it out to see what’s new.

But how do you know what’s new and where do you expect to find that out? When you’re looking at something the scale of and trying to determine customer behaviours for a given page type, it’s not alway a simple task to predict. You might be the kind of visitor who would casually visit the home page and, not unreasonably, expect to see anything newsworthy enough, that you might be compelled to actually invest time in, to be present right there. You might be more specific than that. You might be the CTO for an SMB or some other suitable market research defined acronym pairing, in which case, you’d probably know that we’ve got a place just for you, where you’d expect announcements, deep-dives and news to appear, relevant to your needs. You might even have a large propeller sticking out of your head and be interested only in what’s going on with Sun Virtual Desktop Infrastructure and how that relates to your development requirements for your linear accellerator or something. Either way, when we’ve got news for you, we want you to find it. And we want you to come back again. And again. And again.

So that’s why we’re currently investigating new approaches to surfacing the bestest, most currentest, content around, that’s relevant to you, in a way that’s going to make you want to come back often, but not take all day to consume when you’re engaging with us. One of the ideas we’re floating around (or select another flagpole/envelope/conceptualization buzzword bingo term of your own there) is content channels. You know, like CNET. We could funnel these content streams into various containers on product pages, gateways, category pages, etc., so that what’s most relevant to you is right there, where you want it, on-demand, so to speak. In terms of web design, this a quite a nice proposal, as we can have the content live elsewhere and suck it through a virtual ‘news pipe’, which spits it into, for instance, the servers container. Which would probably be quite sticky. Of course, someone, somewhere, needs to be owning, managing, publishing and maintaining the channels, but on the assumption that that would be possible, then a modular approach to deploying those channels where it makes most sense would be, um, neat.

Listening Post: The Who: I Can See For Miles

smiley animals

all I did was look at karl’s blog on myspace and an intensely annoying flash banner stared meiowing at me by way of reminding me if I needed reminded that in reference to a previous post I went out to that theatre royal last night and sat through a good few hours of orchestrated light poperatic feline musings wrenched from dubious catterisms as scribed throught a haze of pipe smoke by the earnest T S Jellicat. With due regard to my misgivings on the evening’s performance I can duly report that it was a triumph and when that bette davis cat sang memories in act 2 we all blubbed into our souvenir programmes even if it all got a bit close encounters at the end when she ascends to little catty heaven. hurrah!

if I need bringing back down to homo sapien earth, then it comes in the delightful form of canadian thrash electro pop perverts holy f**k at the arts centre on sunday. a second hurrah! for the all-seeing eclectic I!



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