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what we am are

the glorious IA summit

it feels like it’s been a lifetime since I returned from Baltimore after the glorious IA summit at the beginning of April. it’s the event that leaves you feeling like that when its over, like the end of a long hot summer where you gambolled through the shimmering and abundant fields of learning, dancing like a teenager with your new best friends dipping your toes in the stream of enlightenment and talking like you don’t know the words for the things you have to say, watching the proud and beautiful stags of truth barking atop the mountain as if to say THERE IS NO TRUTH, JUST THE ONTOLOGY OF TRUTHS, COME HEAR ME, FOR I AM THE STAG OF BEAUTY AND I SPEAK OF THE CHANGE YOU WANT TO MAKE AND BY THE WAY SINCE I’M A PHYSICAL MANIFESTATION OF ALL YOUR ENDEAVOURS I REALLY AM THE MISSING LINK BETWEEN THE COGNITIVE AND SPATIAL DEFINITION OF CONTEXT THAT DEFINES IT ALL. HURRAH!

or something like that. to be clear, there is a reason I allocate 100% of my available budget to attend this one event each year. it’s because I get a year’s worth of worth from it. I mean, I go to quite a few smaller events throughout the year and meet splendid and lovely people and see inspiring and challenging speakers and learn so much about things that are totally relevant to me. but the IA summit is quite different. without wishing to get weirdly evangelical and creepy about it (and not the dan willis kind of creepy), I believe it’s an event that changes lives. overstating it? maybe. but I know that attending for the last few years has changed me for the better. and I’ve spoken to many people who have attended, often for the first time, who are so touched and moved and surprised and enlivened by their attendance that they can’t quite express what it is that it’s done to them. I’m not about to qualify what ‘better’ means, because that’s not the point. I don’t do definitions. but what better means to me is what counts. the change for the better is what I recognise in myself and how I attribute that change to my attendance at the IA summit is up to me. nobody can alter that.

in the grand scheme of things, with so much going in the world, and so many demands and so little time and so much to do and so much to say and so many responsibilities and so on and so on it is perhaps easy to say fuck’s sake it’s only a conference for people who get weirdly obsessed about the structure of things and why are you getting so worked up about it there’s more important things to worry about but whatever. let me bark this at you. THIS EVENT IS AN OASIS OF AWESOME. IT CHANGES LIVES. I AM THE STAG OF TRUTH SO HEAR ME ROAR.

thank you to the beautiful people, old and new, that make the change happen. I love you. if anyone would like to tell me to calm down, don’t bother.

Untapped

My first speaking gig was at the IA summit. I mean, I didn’t piss about, I went for it. In the end, it was actually a good place to do your first proper public speaking event, because those IA summit folks really know how to look after first timers. But it was rather a deep-end approach to learning the public speaking thing and a pretty expensive and nerve-wracking one too.

Tonight I’ve spent a most agreeable few hours in the company of some other people having their first go at standing up in front of a room full of their peers, talking out loud, and wondering if the words that are coming out are actually being heard by the people in front of them or they are just being thrown into the air and intercepted by some cognitive unbalance field that catches them, turns them into unintelligible arse and thrusts them backwards into the ears of blank-faced gibbons who are suspended in some alternate time universe where the only facial expressions available are wholly blank or mildly indifferent and the occasional metaphor for insignificance in the face of the impenetrable vastness of the vacuum of space gently drift before your eyes like the last dying leaf of the relevance tree as it flutters downwards amidst the eternity of the silent, slow, nod of the donkey of empathy. Maybe that’s just me.

The untapped event, organised with some impressive vigour by Sophie Freiermuth and Richard Wand at Possible, in London, was an admirable showcase for unheard UX voices from within the community. You know, those people you actually work with who say interesting things, have interesting views, and can have a conversation like real adults do, but don’t seem to have a good place to share that with a wider audience of their peers. Or, if you like, it’s a chance to hear from people you’ve never heard of speaking about things that you’ve often thought of. Or, if you like, it’s just not Jason Mesut again. Honestly, that’s not a dig at Jason Mesut, but he would acknowledge, I’m sure, that he is become one of the UX circuit in the UK, and there is room for others. I might say that say of myself. I dunno. WHATEVER. I’m stuck on a train right now waiting for the fire brigade and national rail to assess a chemical spill just outside Hatfield Peveril, north of Chelmsford and my train hasn’t moved for 30 minutes and I won’t be home until at least 2:30 am and I’m suddenly getting a bit stabby.

Notwithstanding that, the reason for my involvement with the event, and, indeed, Jason’s, was that I had volunteered to help out as a mentor for one of the new speakers. I thought that maybe what I’ve learned from my short tenure as ‘most famous speaker from Norwich who occasionally stays on-topic about UX but generally arses about with long words to try and look clever and simply resorts to cheap jokes to see if the audience are still awake’ might be useful to others in some shape or form, and so I was very lucky to included as part of the mentoring team. For each speaker, a mentor. A one-to-one relationship. A chance to pass on some of the things I’d learned over the years to someone who might even find it useful.

And it all turned out lovely. Alex Ng, who is currently working with me at Flow, was to benefit from my exacting principles about literal, metaphorical and unintelligible jokes, slide subversion, easter eggs, audience poking and general narrative intensity. We spent some nice times together, and it was all a bit like that bit in Butch Cassidy and the Sundance Kid where they ride around on bicycles, laughing in the sunshine to a sensory backdrop of instagrammed Jimmy Webb and teal. At least, he took my point about full-bleed images. And proceeded to smash it out of the park when it came to it. To be fair, all the speakers, including another colleague of mine, Matt Radbourne, did an excellent job for a first speaking gig, but, you know, I only cried into my free white wine following Alex’s 20 minutes, because, like , THAT’S MY BOY! (he’s 33 you know. Yes, that’s what I said.)

Untapped was a hugely enjoyable event. It encouraged those with an idea to come forward and add to it a voice. That voice was their own. New, unheard, untapped. I played a very small part in contributing to the success of the evening. Sophie and Richard incepted, inspired and, um, envisioned, or something, the evening. If I had hats, I would take them off to them, suffice to say, I think I love them. Looking forward to looking forward to the next time.

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