globalful

what we am are

the glorious IA summit

it feels like it’s been a lifetime since I returned from Baltimore after the glorious IA summit at the beginning of April. it’s the event that leaves you feeling like that when its over, like the end of a long hot summer where you gambolled through the shimmering and abundant fields of learning, dancing like a teenager with your new best friends dipping your toes in the stream of enlightenment and talking like you don’t know the words for the things you have to say, watching the proud and beautiful stags of truth barking atop the mountain as if to say THERE IS NO TRUTH, JUST THE ONTOLOGY OF TRUTHS, COME HEAR ME, FOR I AM THE STAG OF BEAUTY AND I SPEAK OF THE CHANGE YOU WANT TO MAKE AND BY THE WAY SINCE I’M A PHYSICAL MANIFESTATION OF ALL YOUR ENDEAVOURS I REALLY AM THE MISSING LINK BETWEEN THE COGNITIVE AND SPATIAL DEFINITION OF CONTEXT THAT DEFINES IT ALL. HURRAH!

or something like that. to be clear, there is a reason I allocate 100% of my available budget to attend this one event each year. it’s because I get a year’s worth of worth from it. I mean, I go to quite a few smaller events throughout the year and meet splendid and lovely people and see inspiring and challenging speakers and learn so much about things that are totally relevant to me. but the IA summit is quite different. without wishing to get weirdly evangelical and creepy about it (and not the dan willis kind of creepy), I believe it’s an event that changes lives. overstating it? maybe. but I know that attending for the last few years has changed me for the better. and I’ve spoken to many people who have attended, often for the first time, who are so touched and moved and surprised and enlivened by their attendance that they can’t quite express what it is that it’s done to them. I’m not about to qualify what ‘better’ means, because that’s not the point. I don’t do definitions. but what better means to me is what counts. the change for the better is what I recognise in myself and how I attribute that change to my attendance at the IA summit is up to me. nobody can alter that.

in the grand scheme of things, with so much going in the world, and so many demands and so little time and so much to do and so much to say and so many responsibilities and so on and so on it is perhaps easy to say fuck’s sake it’s only a conference for people who get weirdly obsessed about the structure of things and why are you getting so worked up about it there’s more important things to worry about but whatever. let me bark this at you. THIS EVENT IS AN OASIS OF AWESOME. IT CHANGES LIVES. I AM THE STAG OF TRUTH SO HEAR ME ROAR.

thank you to the beautiful people, old and new, that make the change happen. I love you. if anyone would like to tell me to calm down, don’t bother.

The trouble with context

At the Information Architecture Summit in Baltimore, I’ve just had the pleasure of a full day with Karen McGrane, considering content strategies for mobile which of course isn’t content strategies for mobile at all but content strategies for content which might somehow be consumed by 76% of us using some kind of hand-held device or other as the primary device that we use to consume that stuff because that’s our preference notwithstanding the fact that indeed for some 40% or other of the 76% or other that preference is actually the only option because using a smartphone to access the internet is the only way to do it and don’t forget that an ever-growing percentage or other of the new natives in the 18-24 age range just actually don’t see why you’d want to access the internet on anything other than your smartphone because, like, using a proper computer is what your dad does in the corner of the home office and I should know because that dad is me.

Which is to say, don’t get led astray by implied contexts of physical devices when considering the user needs and behaviours in relation to the structure and organisation of the content they may consume. There is no specific mobile use case that defines a content strategy when considering your options for creating a compelling user experience. There is only content. And the structure of that content. And the user experience of interacting with that content is what defines the context of use. It is a misappropriation of the term to hypothesise scenarios based on context, since context can only ever be undefined up to the point at which the manifestation of the moment of interaction occurs.

We can, of course, be pragmatic and facilitate a conversation about context by making some assumptions about likely renditions of scenes where actors follow a script to bring to life some awkwardly cinematic versions of potentially reasonably representative portrayals of the personification of a user need. These are the ‘what if’ propositions that at least enable us to align our thought gazelles behind a weirdly myopic vision of a real life event. It enables us to say ‘that might happen. what might we consider based on the knowledge acquired from that?’ And actually, we can write pretty good scripts. And we can develop pretty good personas.

But we’re just making it up. And we bring to that imagination every subtle or not so subtle nuance of our own limited experiences and assumptions to the point where we can imagine a whole sundance festival of what ifs but if the only person in the audience for the special screening of ‘a series of what ifs in the style of a seemingly disconnected robert altman style parable that ultimately defines the human experiences but coincidentally demonstrates the likely context of use for you the user’ just sits there slowly shaking their head muttering something like ‘they don’t understand. they don’t understand’ then we’re wasting our time.

Archives
Categories