Things what I writ

I sometimes write nonsense about things to try and sound clever

Ride the lightning

Notwithstanding a pithy reference to a metal experience that reminds me of the second half of the vinyl rack at the record shop where I used to work, tonight I rode the lightning at the event that uses the name but in no way conjures up images of axes and diminished 3rds because it’s got UX at the end and so rather suggests there might be crumpers and iphones and projectors and bottles of water and stuff which there was, for tonight was lightning UX and I spake of random percentages, gears of fear and communicating only through michael jackson thriller dance moves. There may have also been occasional references to mobile wallet design challenges amongst which and of I mused upon that included cognition of conceptual architectures, complicated contexts of use, and user confidences in and around the whole bloody wallet thing what they don’t even get ffs. Grrr.

I was, however, merely one of the peas in a UX pentapod that had been popped forth to live and breathe the warm air of a university basement and deliver a missive so sweet that it must just be our very last thing we do in a 10 minute burst looked upon by the sparkling eyes of the eversokeen. Within the delicate constraints of the framework – like rolling down the grassy hill of a summer’s day, passing the baton of freshly plucked UX grass between us like it might be the day all summery rolling down hill baton-passing days might be like – the five of us took that which was close to our hearts and set it into the ether upon the wings of hope where, in my case, it kind of crashed about a bit in a series of profane outbursts vaguely resembling a topic whereupon it flew too close to the flame of relevance and singed it’s little wings a bit.

In other words, I talked some stuff about designing mobile wallets and I made a lot of numbers up and the four others speakers on the bill were very good and actually when we opened it up to questions that got quite interesting and if anybody wants to ask me about the perception of flawed security models in the deployment of mobile payment frameworks or how you draw a thing which says PAY NOW then I’m more than happy to follow up with you. Point your stick toward @timcaynes. Come see me at the IA summit. I am UX.

Hacking NFC

Not strictly speaking hacking the protocol or platform or whatever you want to call it, because that might require rather more technical knowledge than I have left and implies something that is probably illegal, but hacking, in terms of using the near field communication infrastructure to muck about and produce something akin to a chocolate fireguard that you can show other people and say ‘look! I did a chocolate fireguard!’, as they add the finishing touches to their ‘tap-to-space travel’ demo.
 
Last week, the UK’s first NFC hack event was launched in Norwich. It’s a pretty ad hoc affair, under the Hot Source banner, that Proxamaare supporting by making their NFC technology platform available to anybody who wanted to enter a team. All you have to bring to the party is your creative minds and a willingness to stand in front of the other 17 teams at the end of the month and show them what you’ve managed to build. And show them you can. With an NFC-enabled phone, access to Proxama’s hardware and software, tags and tech, you really can build an NFC-enabled technology solution. You just write that HTML5 stuff that displays a monkey, loyalty card, free gift or whatever, when your programmed NFC tag is tapped with your phone. Of course, since your team defines the experience, owns the code, has the idea in the first place, you can do much more than monkeys. If you want to write a bunch of HTML that’s loaded in webkit, or the Proxama app, and then have that web content do something else, like, say, integrate with your ecommerce platform, turn on the lights, leverage location services on your device and send a message to the queen specifying exactly where the bloody cake is to be delivered already, then you can do that, just with a tap of your phone on the programmable tag.
 
You see what’s possible here? It’s not just about using your phone to pay for a banana. I mean, the platform could support that if you wanted to do that, but, like, you can already do that. The idea of the hack event is that armed with the technology platform, you create something new, innovative, quite possibly ridiculous, but definitely original and potentially commercially viable. And, if it is, all well and good. Take that idea away with you and make it commercially viable. Proxama aren’t going to steal it, it’s your IP. Do with it what you will. What the event is about is demonstrating what you can do with the NFC platform. And I’m leading the Flow team. There’s also a Foolproof team, but, you know, I don’t give them much hope for winning the competition. I mean, I can’t see how anyone is going to top my shark tank escape game. It’s simple – you get dropped in a shark tank with your NFC phone and have to tap on the hidden tags to open the escape hatch. You either tap all the tags, in the right order, within the time, or, well, the demo gets really interesting. I haven’t decided which team member is going to demo it yet, mind.
 

I don’t need your design process

Sometimes, you question whether you’ve just been winging it for the last ten years. That’s usually when you’re surrounded by people you’re supposed to have an affinity with, but they’re all talking about something you think you should probably understand but quite obviously don’t. Worse than that, perhaps you’re supposed to actually be doing it, since, well, surely that’s what you do. That’s what I felt like a couple of hours ago.

I once applied for a senior user experience designer position for a software company in Cambridge. The only sticking point, in their mind, was that I didn’t have any Agile experience. I won’t labour that point, because I have already, suffice to say, despite my protestations that it really wouldn’t be an issue, because I’ll still be able to function if for some reason we have to stand up on a Tuesday morning, it was the one thing I couldn’t honestly say I could tick off their list. I couldn’t adopt their process. I didn’t get the job.

This is ridiculous to me. As a designer, I tend to go through a process. I tend to take a problem, try to understand it, and try to solve it. By design. There’s usually more to it than that, but, really, not much. I’ll put my hand up right now. I could not articulate the difference between waterfall and agile, if questioned. I’m not even sure if those things stand up to comparison on common criteria. I’ve seen the lean UX manifesto and been talked through it a few times, but it’s still just the good bits of UX, without the bad bits. If you want to throw in kano, keynote, kelloggs, that’s fine, but it won’t change the way I approach a problem. I might find that some of the tactical methods are useful, helpful, more efficient. I might loosely adopt some strategies and roll them into a framework suitable for the task at hand. I might find that faced with a hill, just skiing down it is the most appropriate thing to do.

But I won’t pick a process. I’m fine with the one I’ve got. It’s not wilful. I don’t doubt your process is appropriate, effective and successful. I just don’t need it. But thanks for sharing.

A word for a thousand pictures

Well, maybe not a thousand, but a few. Maybe a hundred. And more than just one word. I mean, we’re wont to drivel on about pictures telling a thousand words and that’s pretty useful when we sit in a box all day and sketch things out and then justify it to project managers by saying that it’s critical to visualise and that it helps tell the story and the client will respond, like, totally strongly to that

Except it’s not always true. I’ve spent all day in a box sketching things out that, like, a client will totally respond strongly to, but they simply don’t tell the whole story. They don’t replace a thousand words. There needs to be some words.

And it’s those words which actually articulate the human behaviours and cognitive processes that I think really need to be understood, because it’s those that make the difference in this case. It’s about the emotional response and what that can tell us with regard to the design decisions we make. The pictures are nice, but on their own, however much I stand in front of them and wave my arms around saying things like “this totally expresses their engagement franchise model”, they don’t provide the full contextual description. I can’t have a conversation with the clients about how their customers are feeling and without demonstrating that, I’m not really going to honestly say I’m designing for a great experience. I’m just drawing good pictures.

To Boldly Glow: Experience Design without Borders

When creating user experiences, you need to understand the problem you’re designing a solution for. You’d better engage the users, the customers and stakeholders. You’d better evolve those insights into concepts, journeys, information architectures and design frameworks. You’d better work with the best build and delivery partners.

Most experience design agencies are set up to be able to do exactly this. Most experience design agencies do it pretty well. Mostly

Commoditisation of service offerings

However, as the experience design industry approaches a critical mass, such that it is able to commoditise its service offerings, those services cluster into a set of repeatable, predictable and marketable objects, like practice moths around a service flame. Some agencies might focus on the research cluster. Some might prefer to lead with the design and build cluster. Some might really be able to deliver them all as an integrated experience design offering.

But we’re evolving into digital utilities.

While those commoditised experience design services help clients and agencies agree on deliverables, costs and timelines, the resulting engagement might be less collaboration, more subscription. If a client really does have an articulated, addressable problem, and the service offerings have evolved to the point that we can deliver great user experiences without too much operational overhead, thank you, then everybody is happy. But what about the client that can’t articulate their problem? What if they don’t even have a problem? What if they just have a feeling that things could be somehow ‘better’?

Designing without borders

That’s where we need to take our experience design practice back to designing without service borders. We still gather insights. We still interpret and evolve. We still detail and deliver. But our engagement is based on our excellence in crafting experiences that delight customers and users. We don’t lead with services, we lead with design. Our designers are visionary. They understand the complexities. They’re vibrant, exciting and unique. They don’t shuffle into that workshop with brochureware, they walk in to that workshop self-aware. They boldly glow, and so they should.

listening post: daft punk – the grid

Learning workshops at a workshop workshop

Last night I plodded through the rain from a full day of usability testing to attend the latest UXDO practical session at Fortune Cookie in Clerkenwell. I took a lot from the previous better writing session with Martin Belam and Cennydd Bowles, and was looking forward to this session on better workshop facilitation. A workshop workshop, if you will. One of the main draws of the event was, again, the quality of the speakers that Sjors Timmer had managed to line up. This time, Leisa Reichelt and Giles Colborne were leading the session. Any time I’ve seen them speak, either on a stage, or at a bar, they always have something valuable to pass on and have a great, engaging style that really draws you in.

Having scribbled my twitter name on a post-it note and stuck it on myself (UX event protocol these days) I joined the session a few minutes late and notwithstanding Jonty’s assertion that he was drinking all the beer, I managed to pick one up and get stuck in. Which is the point of the UXDO sessions – to just get involved with your peers and learn what you can from each other. As Leisa mentioned, many of us have run successful workshops and are happy facilitating, but there’s always an opportunity to share those experiences, listen to others and discover new techniques and approaches that might take you just slightly out of your comfort zone and help make you a more well-rounded practitioner.

The thrust of the evening was, for the 25 or so of us, to identify what the barriers are to us being successful in facilitating workshops and how we might come up with solutions to help us overcome or address them. That was done over a 2 hour sprint of a workshop by way of brainstorming, affinity sorting, defining problem statements, comparing, ranking and collating, discussion and identifying solutions and rolling it all back together again. We threw in a bit of KJ method and shared tips and techniques along the way and, in the end, came away pretty satisfied with our outputs. At least, I was pretty satisfied. I mean, it was a pretty unrealistic workshop set up, but it was really successful in exposing methods, focusing objectives, setting expectations and understanding the kind of issues that might need considering in most workshop scenarios.

Leisa and Giles are even writing the whole thing up, which is an admirable commitment to the UX cause. Thanks to them for facilitating a great evening of learning and sharing. I even managed to crash the UX after-party (pub), since I didn’t have to travel back to Norwich, and had a rather nice conversation about the UX of allotments with Leisa and shared a ‘we seem to be the last ones here’ moment with Boon and Jeff before heading back to the hotel in Euston to watch an extraordinary football match between FC Barcelona and Real Madrid on Spanish TV, which was rather less well facilitated than the workshop, it has to be said.

How I got found as a user experience designer

User experience design is a proper job. At least, user experience designer is a proper job title. It’s a job title I’ve given to myself for years and it’s worked for me to describe to others what I do, without necessarily having to describe to others what I do.

Three little words

More importantly, ‘user experience designer’ works as a job title when you want to be found. When I was hawking my freelance self around a couple of years ago, I made a decision on how I wanted to be discovered, and how easy I might facilitate that discovery. That decision was to bet the farm on 3 words – user, experience and designer – hopefully in that order. How I used those 3 words, and where I used them, was an important part of the strategy, but it is the 3 little words themselves that were to describe me to others.

Optimising for search

From the outset, I intended to capitalise on the visibility of those 3 little words and how they might somehow be associated with my own name. I thought at least having my name appear on the chunk of content returned by a search query would be a start. I like to think that the eye-tracking results would show a strong relationship between the user experience designer title and a real name in reasonably close proximity such that it fired some neural connection in the brain of the user that suggests I might be actually the embodiment of a user experience designer and therefore justifiably and majestically hoisted to the top of a mental list that someone is keeping.

There were a number of places I wanted that to happen:

  • My personal sites
  • CV/resume hosting sites
  • Recruitment sites
  • Job sites
  • Related sites (job title on flickr, linkedin, facebook)


Some of the searches I imagined were public searches, via google, bing, altavista, lycos, grep –r ‘user experience designer’ /theinternet, or something, for which I optimised on page titles, prominent usage in content blocks, page data, and so on. No black arts there. Others were more specialised, internal searches, such as cv/resume scans on recruitment databases, or paid-for searches on job sites. In these cases, I made assumptions about the data that was being interrogated, often based on the forms that collected the data, and tried to optimise based on that. For instance, I knew that no real person would actually read my uploaded resume until it passed at least round one of the keyword scanrobot, so if you’re not being specific about your job title, job categories and experience, then you stand less chance of rising to the surface, like Keanu Reeves does, when he’s dropped out of that slimepod into the machinespittle and chooses to breathe. I mean, a bit like that.

It takes a little patience to consistently optimise across multiple sites, with different search methods and black-box operational models, but the most important thing, as far as I was concerned, was to retain the focus on those 3 little words.

Maximising metadata

On its own, however, optimising for search using ‘user experience designer’ alone, was not enough. It got me closer to being discovered and considered, but I also needed something more unique that I could associate with the job title, that would filter the outputs to make them more about me.

Knowing that being found by virtue of someone looking at my own web site would be nice, but unlikely, I targeted those other sites that held my data, such as cv/resume sites and recruitment sites and picked a set of 3 attributes that I would bet my other farm on. Since these sites are largely form-based in their data-collection, and have reasonable overlap in their data sets, it is easy to pick the attributes you want to focus on and map that to the metadata they support.

The 3 attributes I picked were:

  • Location
  • Type (Freelance/Permanent)
  • Rate


It’s here that I had a special case, which was really the determining factor in being found. If I were wanting to stand out from a crowd of user experience designers, who had all optimised for search, and, for example, all lived in London, I’d be faced with a bit of a challenge. A user experience designer in London is like a bicycle in Beijing, right? They’re all over the place. Saying you’re in London doesn’t make you stand out at all.

Location, location, location, location

But what about if you’re in, say, Norwich? I mean, a user experience designer in Norwich is like a, well, I can’t think a good analogy for there not being many of them, suffice to say, there wasn’t. Which was to my advantage. Type and rate were pretty simple to define, more a case of setting a level of expectation and screening out derisory and pointless offers. Location, however, was my unique selling point. Except it wasn’t a selling point at all. When I moved out to Norwich about 8 years ago, with the support of a previous employer, I knew I’d put myself out on a limb. What I did (user experience design), just wasn’t done in Norwich, so, should I no longer work for that employer, I would have been pretty stuck. One day, I was no longer working for that employer, which is where this story begins.

Nevertheless, Norwich was where I was, Norwich was where I wanted to stay, and so Norwich was the location I added to my data set. And I stuck to it. Which is the point – pick your data, optimise, and stick to it, because if that’s what really defines you, that’s how you’ll want people to find you.

Results

What I’d really narrowed myself down to was:

Keywords:

  • User
  • Experience
  • Designer

Attributes:

  • Location:Norwich
  • Type:Freelance or Permament
  • Rate:£ A number larger than the last number I thought of


What I got out of it was emails and calls from recruiters and robots that were slightly biased in favour of user experience design, and more or less centred on ‘the south east’ (including London), but, since I also included a number of other attributes as part of any upload, application or registration process, I also got a large number of administrator, programmer, database, design and other jobs as well. I got lots. Which was nice, but things weren’t really narrowed down to the degree that I had hoped for. Still, I hadn’t expected to get a perfect match, since, well, there wasn’t one.

What I had bet both my farms on was that one day, there would be a job, and its title would be User Experience Designer, and its location would be Norwich. When that job came up, if anybody was looking for a candidate, I would be the top of their search list. And that search list would have one name on it. And that name would be mine.

I had to wait a while. I had to do freelance work in London for a while. I had to travel 3 hours, each way, every day, for a while. But one day I got a call from a recruiter. I got lots of calls from recruiters, but this one sounded interesting. They had a user experience designer role. Duh. It was in Norwich. I’m listening. It’s permanent. It meets my criteria. Am I interested?

Have a plan

That call was for the job I’m currently in at Foolproof in Norwich. This job is the only job I want to do in Norwich. It’s a perfect job. And, because I was so busy travelling and sleeping and working, I hadn’t even noticed when they’d put the job posting out. I’d pretty much resigned myself to a London commute, and was actually considering an offer of a permanent user experience role based in Hammersmith. Which would have killed me.

But my bet paid off. When the recruiter searched for ‘user experience designer norwich’, I was indeed top of the list. There are others in the list now, as indeed there are other jobs that have appeared in the last year, but when I really needed it most, my plan was good. Have a plan, people, and stick to it.

There is no user experience design process

Whenever I look at a new project and I’m mapping a process to the task in hand, I’m reminded of those cutlery deniers in the Matrix. There is no user experience design process.

That’s not to say there aren’t a few processes to choose from. It’s easy to argue that user experience design doesn’t follow process, because really, as Chandra Harrison pointed out the other day, the process is really user-centred design. User experience is really, well, the user experience. Except, I call myself a user experience designer, and when it comes to ‘designing stuff’ that addresses user needs, identifies requirements, suggests solutions, optimises performance, but also needs to be designed efficiently, predictably, and consistently, there’s got to be a reference model for how a design project runs. Well, I say there’s got to be, it’s more like there should be.

Building a design framework

Whatever process you use, if you’re just using one, that seems to work for everything, it might not really work for anything. At least, it might have worked for one thing, but a singular success does not necessarily define a re-usable method. Much better to understand and review previous design projects to understand which approaches worked best in specific instances and then build a design framework that actually supports building your own, modular process to support multiple projects.

There’ll be traditional activities in there, identified from the ground up, like research, design workshops, competitive analysis, wireframing, persona definition, prototyping, and so on. There’ll also likely be a more generic process pathway within which those activities sit. Think ‘discovery’, ‘ideation’, ‘visualisation’, that kind of thing. How you put your framework together largely depends on what kind of projects you, or your organisation, run, but you’ll only know what the elements are if they’re based on a thorough understanding of prior and planned work. How rigid the resulting framework is will depend on your client mix and how diverse your projects are. The flexibility in how you allow staff to pick the best, most relevant elements and roll their own process to suit those clients and projects, is what makes your framework delightful, rather than frightful.

Framework schramework

I should point out that everywhere I’ve worked as a designer in the last 15 years or so has had a project on the go to build the framework I’m talking about. The ones that don’t work tend to focus on deliverables between activities and phases. The ones that work better tend to be more focused on the definition of the activities themselves and what value they add. And, of course, they’re probably redundant anyway, since lean and agile anti-processes are surely going to take over the world. Either way, I’m looking forward to seeing the next one. I’ll let you know how it goes.

Usability and the Business Analyst: Smuggling UX at the UK IIBA

There’s a new contraband changing hands in clandestine boardroom exchanges in the most powerful businesses in the land. It doesn’t fall off the back of a lorry, or get swept up on the beach, following the sad demise of some stricken thought tanker, however. No, this new currency is traded under the cover of business analysis. This illicit commodity is user-centred design

I recently attended an event run by the UK chapter of the International Institute of Business Analysis, hosted at Credit Suisse, in their rather nice offices at Canary Wharf. The event was a panel-based discussion of how user experience and business analysis might gracefully collide, somehow becoming something more than the sum of their parts. Put another way, how does user-centred design affect the business analyst?

The panel

On the panel were erstwhile and engaging practice professionals from both sides of the collision: Cennydd Bowles and Chandra Harrison, with many years in user-centred, experience and interaction design (other design practices are available) and Jake Markham, who built the business analysis and design practise up at Credit Suisse. It was chaired by Nick de Voil, from De Voil Consulting, who conveniently bridged the gap between user experience and business analysis.

Nick Dunlavey of Information Architects, who had invested significant effort in pulling the event together (largely crowdsourced via twitter, incidentally, in case you’re wondering how a meeting of UX and BA professionals in an investment bank gets put together), kicked off proceedings in the plush 7th-floor theatre with an admission. He has been smuggling UX into projects. Appropriately, he’s been using Cennydd’s Undercover User Experience Design book as a reference to do that, and thought it would be a good idea to try and link usability and the business analyst.

To set the context for the discussion, Chandra and Jake took some time to talk about, respectively, what user-centred design and user experience is and where we are with it right now, and the development of the business analysis skills and competencies framework for Credit Suisse.

Understanding user experience

Chandra gave a whistle-stop tour of UX, from its mostly overlooked early development in product design to its subsequent and most recent focus on user satisfaction, via world war one biplanes, personas and skills matrices. She was careful to describe user experience as ‘just a term we use at the moment’ and to be clear that ‘user experience’ is not a profession, but, rather, it simply describes ‘what users experience’. What we really do, as practitioners, is apply user-centred design as an approach to system design that supports those experiences. As it turns out, most of the tools and techniques we use to do that are very similar to the tools and techniques that business analysts use, but, critically, we talk about them in very different ways. It might be rather too simplistic to say that business analysts focus on business and user experience designers focus on users, but it’s definitely the user that is the differentiator. The depth of understanding and appreciation of user behaviours, gained from years of observation and dialogue, is what user experience brings to the business analysis party. And then eats all the canapés.

Business analysis and user experience

Following Chandra, Jake was also keen make an admission before he began his talk. He is also a ‘professional smuggler of user experience’. Since Jake is responsible for defining the activities of the business analysis and design group at a company like Credit Suisse, this is good news indeed. In talking us through his own history at the company, we got an invaluable insight into how a global investment banking business is defining its business analysis function and how closely that may be aligned to user-centred design practices. Ultimately, the business analysis function is about identifying needs, collaborating on requirements and facilitating solutions, but it’s focused clearly on the bottom line for the business and the customer. Conversely, the user-centred design function is about identifying needs, collaborating on requirements and facilitating solutions, but focused clearly on user needs. This means that there are clearly opportunities to embed used-centred methods into the business analyst skills and competencies framework and satisfy goals for business benefits and enhanced user experiences.

As I read the definitions of the four roles that have evolved from Jake’s business analysis taxonomy, I was simply changing the job titles for those we use in user experience and the descriptions were pretty consistent. For Business Architect, read Information Architect and you’re nearly there. In line with a comment Cennydd later made about the demise of specific ‘user experience’ roles, I don’t really see the need for the fifth, UX-specific role Jake suggested they might need. Rather, the user-centred design methods and practices should pervade across all roles.

In the middle of all this, Jake also put up a slide that had some enormous numbers on it that spoke to the scale to which a global investment banking business like Credit Suisse operates, at which point I had to check I was wearing the right glasses.

Questions, answers and opinions

On to the panel session itself, and thanks to a brief introduction by Nick, I think I now know what a lasagne panel is. I can’t imagine why I never knew before.

The debate was eloquent, lively and, with the inclusion of Cennydd, was determined not to just turn out stock answers or platitudes. For the most part, the panel vehemently agreed when questioned on things like the business benefit of usability, quantitative measurement, accommodating user requirements without scope creep (BAs love scope creep), and the perception of user experience design operating exclusively in the digital space, on web and web apps. One of the emerging themes was the business benefit of creating ‘value through change’ rather than working to functional requirements. I can’t say I grasp this concept well enough to say whether I agree or not, but if it means understanding user needs, and designing, possibly disruptively, for that, then I’m all for it.

I’ll be honest, I took more notes when Cennydd spoke than when others did, since he catches the zeitgeist of my profession better than anyone else right now, but I did admire Chandra’s enthusiasm and deliberately wider view of usability and Jake’s measured, literate and erudite responses. However, Nick de Voil probably expressed the relationship between user experience and business analysis best:

User experience practitioners have permission to ask people how they work, operate, and do what they do. This approach has emerged as accepted practice in the last few years and it is this that makes them a powerful ally for business analysts.


As I have spent a number of years as a globalisation manager for a large corporation, I was amused to see that nobody wanted answer a question on globalisation strategy. I think we all know you might as well ask for alchemy on toast. I was also reminded, from previous work with another investment bank, that if someone from a global trading division asks a question, you need to be ready. They are scarily efficient in their questioning and can spot flannel through walls of lead.

If you thought about going to this event because it had ‘UX’ in the title, but didn’t go because it had ‘BA’ in the title, you missed a trick. Both our professions require a broadness of understanding that can only be developed through immersion, discourse and appreciation. Many thanks to Nick Dunlavey, the UK IIBA, Credit Suisse, and, of course, the panellists for a thoroughly enjoyable and enlightening evening.

And there was caviar. You’ll go next time, won’t you?

Undefining ourselves: More might be less for user experience design

As I was reading through Jeff Gothelf’s blog entry on the mythical user experience visual designer unicorn, I thought way too much about the current apparent need for user experience professionals to wear more than one pointy skill hat in order to somehow make themselves that much ‘better’.

In a nutshell (which, by the way, is a cleverly crowbarred reference to my own developer background) it seems to me that the more skills we pursue, the less skills we can practice and develop. Under a rather broad categorisation of ‘user experience’, which I’m not even going to set the boundaries on, because I still don’t know what they are, there are a huge range of techniques, skills, practices and methods that are constantly evolving and shifting in response to needs, innovations and opportunities. We learn, use, modify and generally make our best use of those techniques and skills, to help us solve problems and design solutions that we hope make the world a better, more delightful place. And I think that’s enough to be going on with. At least, in terms of a value proposition for a User Experience Designer.

There is a tendency for us to refer to ‘full-service agencies’ as some kind of 7-fingered, flat-footed cousin and the very idea that they might make a claim to be able to provide user experience expertise is roundly scoffed at. Which seems a contrary position, if we can be quite so pleased with our own ability to write code, build platforms, deliver compelling visual designs and so on, effectively pitching our own ability to full-service clients. If we’re making this shift by design (which, by the way, is a woefully crowbarred reference to my own design background), then the strategy is somewhat grab-bag. User experience design can be a hard sell, but it has a certain purity of intent that can be evangelised. As we seek to extend our reach, that intent becomes less clear.

Maybe we are all just ‘designers’ after all, but if that’s true, I’ve got loads of profiles to update.

listening post: new order – senses
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